Reset Your Nest invests in women

When we organize a home, we improve the lives of families while creating long-term financial health for organizers.

Reset Your Nest specializes in home organization because it is a service that has a profound and direct impact on women. When people say, “The most valuable work we do happens at home,” we think it should be reflected in America’s national GDP.

That’s why now is the time to revalue the care economy to close the gender gap in household work. And we’re starting with home organization.

Did you know that women spend an average of 20 weeks every year doing home management work while their male partners only spend about 13 weeks? (InvestInCare)

Here’s how we support women and families

Organizing homes with systems curated to family lifestyles saves a primary home management partner the work of creating these systems, but importantly, it also helps all family members to participate in these systems moving forward. Kids and adults can (and will) put items back more often when they know where the items go and can do it easily.

Early in my career, I managed a customer service team that also worked our collections book. One of the things we had to assess on a phone call was whether the client had the ability and the willingness to pay back the money they owed. In home organizing, the question for family members is almost exactly the same.

Do they have the ability to put items away?

Do they have the willingness to put items away?

If someone in the house doesn't have the ability to put an item away, our trained employees will reorganize and create new systems to make it accessible. Everyone in a home needs the ability to put their clothes, toys, and tools (and more!) easily away.

From there, it’s a matter of willingness—and in most cases, if it’s as easy to put something away as it is to drop it on the floor, we find even the youngest of kids or absent-minded partners can get on board.

We’re different from other organization services because we invest in our organizers

Honesty, a lot of other home organizing services also spend time thinking about how to help households turn chaos into calm. We’re not an outlier there. What sets Reset Your Nest apart is that we know that this isn’t “just” a service—it’s a double-sided network.

To reach our social mission, we must extend our focus and look beyond the lucky—frankly, privileged—few who can afford home organization and consider the needs of the women who do domestic labor.

When we ask organizers what matters most in their jobs, two consistent themes emerge. The first is, surprisingly, not financial: they value the flexibility to work the days that work for them and their families, on momconomy hours from 9 am to 3 pm. This benefit is followed by the ability to make not only higher wages than minimum wage, but also higher wages than other service jobs in their market. Poring over data from the Bureau of Labor Statistics and reports from the National Domestic Workers Alliance Lab Chartbooks, the estimated average wage for entry-level domestic labor such as house cleaning is $12—which is shockingly low compared to, for example, the living wage in Salt Lake County. We are proving that it is possible to both deliver the skills and services necessary to keep homes clean and organized longer and pay our employees fairly for that work.

Reset Your Nest is among only a few home organizing companies to offer every organizer employee status and to take on the additional responsibility of both insurance and worker’s compensation. In addition, we hold 5% of revenue to redistribute as emergency savings accounts and retirement accounts for our team. (While this might not scratch the surface for those accustomed to the benefits available from technology companies, it is unusual for the industry of domestic labor.)

None of this is visible on our website—yet. But even as we’ve been crafting our customer-facing site to highlight the services we can offer, we’ve been working behind the scenes to make sure we are set up so that our employees can thrive. Most home organizers are women—and Reset Your Nest is committed to investing in women.